In a torrent of email, say it with a letter

  • On February 19, 2018
  • In News

In a torrent of email, say it with a letter

“People like to receive a letter or card in the post and feel it in their hands. By taking a Valentine’s card online, you take away some of the meaning and personality – and that’s not a good look when you’re trying to impress, and avoid sleeping on the sofa.

The same can be true in business. While email marketing can be effective, sending paper mail can make someone feel special and valued in a way that isn’t possible via other channels.

This is why we are seeing a resurgence of mail, and technology is enabling marketeers to utilise it like never before.”


See what Martin Loat is saying about Paperplanes Programmatic Direct Mail technology in this article from City AM.


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