Date: TBC – Book a meeting with the MD
Want to find out how Paperplanes can help your business improve conversions and engagement? Book a one to one appointment with our MD to get valuable insights into the power of Programmatic Direct Mail. Keen? Get in touch today!
Millennials & What Matters to Them in the Buying Process
Everyone knows that Millennials offer marketers a new challenge But... read more
Dmexco: everything I took away from the event
I attended my first ever dmexco event at the start... read more
Why have you never heard anyone call themselves a TV Marketer?
It feels like everyone’s a digital marketer these days.... read more
Paperplanes drive a 70% uplift on abandoned valuation bookings for a leading UK online property agent. The Problem One of the UK’s leading online property agents, approached Paperplanes to improve conversion rates for property valuation bookings. The problem the estate agent faced was that despite having a high influx...
PostNord and Gents.se
Paperplanes teams with Scandinavian postal operator PostNord to help a premium grooming ecommerce site recover 25% of all abandoned carts Paperplanes and PostNord teamed up to bring the very best aspects of programmatic mail to the Scandinavian market. Customers love receiving something relevant and personalised in their mailboxes and brands are always...
Paperplanes working with OVO Energy to generate a £15 return on every £1 invested from customers interested in energy services The Problem OVO is one of the fastest growing energy providers in the UK. They are the one of the UK’s largest independent suppliers and offer customers competitive rates on...
Global cosmetics brand, Benefit, sees 37% uplift in sales after implementing Programmatic Direct Mail as part of their follow up on browse campaign The problem Paperplanes technology combines the latest digital marketing technology with one of the UK’s largest industrial printers to deliver Programmatic Direct Mail, helping businesses increase...
31 Dover doubles conversion rate for abandoned basket recovery from Programmatic Direct Mail The Problem Paperplanes technology combines the latest digital marketing technology with one of the UK’s largest industrial printers to deliver Programmatic Direct Mail, helping businesses increase conversions and reduce customer lapses. Award-winning online drinks retailer, 31...
JD Williams – Fashion Retailer
Fashion retailer JD Williams suffered from regularly abandoned carts, something which is common within the fashion industry. Programmatic physical mail was implemented to complement their current email marketing strategy. Starting off with targeting those who failed to respond to emails within 48 hours. JD Williams saw instant results with a...
Understanding the modern consumer – Q&A from Divido
Every month, Divido will hold a Q&A with an industry expert, from the latest innovative startup, a thriving retailer or a media giant. The topics will be varied and topical, drawing out their views on all the latest news and changes in the industry. As the first of many Q&As...
Innovations in direct mail help brands shout louder in the digital era
Direct mail is experiencing something of a renaissance, with innovation... read more
In a torrent of email, say it with a letter
"People like to receive a letter or card in the... read more
The evolution of programmatic in 2018
2017 will be remembered by most as a year in... read more
Making direct mail click
As more and more expenditure is placed in the utilisation of online channels for marketing the opportunity to increase your share of voice and truly stand out from the crowd across digital becomes much harder. It is probably no surprise then that plugging other delivery channels into your customer contact strategy...
Does using Direct Mail make sense in 2019?
It’s not easy determining the most effective channels when it comes to annual budget planning and working out exactly where the best utilisation of our marketing spend should go. Have you even considered direct mail spend in the marketing mix over the last few years? There is a good chance...
Bad bots are on the rise… but they can’t open your mail and read your post
If the Terminator movie franchise taught us anything it is that there are good bots and there are bad bots, and in marketing we have a specific problem with bad bots. Good bots can help sales teams win new customers and are positive examples of effective automation in action, however...
Integrating direct mail into your digital marketing strategy
More and more brands are beginning to realise the undeniable truth when it comes to effective customer journey planning. A single customer view is paramount for efficient planning and communications need to be planned across multiple touch points in order to strive towards success. But when we think about the...
To mail or not to mail? That is the question
With the rise in changing regulation severely restricting what can and can’t be sent to our inboxes it is little wonder marketers have begun to question the suitability of email as part of customer contact strategy. Since GDPR came into effect in May 2018 we here at Paperplanes have noted...
How can I attribute growth in web traffic to my direct mail campaign
Online shopping... it's a whirlwind. Have you ever wondered why certain traffic has visited your site and where they have come from?!. Sure there might be ways to attribute the source of the traffic but how much insight can truly be taken around the exact prompt or tipping point that...