Date: TBC – Book a meeting with the MD
Want to find out how Paperplanes can help your business improve conversions and engagement? Book a one to one appointment with our MD to get valuable insights into the power of Programmatic Direct Mail. Keen? Get in touch today!
Millennials & What Matters to Them in the Buying Process
Everyone knows that Millennials offer marketers a new challenge But... read more
Dmexco: everything I took away from the event
I attended my first ever dmexco event at the start... read more
Why have you never heard anyone call themselves a TV Marketer?
It feels like everyone’s a digital marketer these days.... read more
Gousto 11% reactivation rates
Gousto and Paperplanes With the Help of Programmatic Direct Mail, Gousto saw an 11% return rate of churned customers The Context Gousto supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easy-to-follow recipe instructions. They are one of the fastest-growing companies in the UK with...
BOTB and Paperplanes
With the Help of Programmatic Direct Mail, BOTB Saw a 50% Higher Return Rate The Context BOTB (Best of the Best plc) offers customers the opportunity to win their dream car. They have been running competitions since 1999 and have given away over £34 million of prizes. Every week...
Paperplanes assists iClothing in attaining 10% basket recovery and €2.70 to €1 ROI through utilising Programmatic Postal Mail The Problem iClothing is one of the fastest growing online fashion brands in Ireland offering the freshest styles. They are known for providing the latest trends from occasion dresses, workwear and...
YouGarden.com and Paperplanes
Paperplanes recovers 17% of all abandoned carts for e-commerce gardening business YouGarden at a crucial period for sales The Problem You Garden is an online garden centre offering great value for money. They enable the nation to grow their own fruit and vegetables as well as offering flowering plants...
Paperplanes drive a 70% uplift on abandoned valuation bookings for a leading UK online property agent. The Problem One of the UK’s leading online property agents, approached Paperplanes to improve conversion rates for property valuation bookings. The problem the estate agent faced was that despite having a high influx...
PostNord and Gents.se
Paperplanes teams with Scandinavian postal operator PostNord to help a premium grooming ecommerce site recover 25% of all abandoned carts Paperplanes and PostNord teamed up to bring the very best aspects of programmatic mail to the Scandinavian market. Customers love receiving something relevant and personalised in their mailboxes and brands are always...
Understanding the modern consumer – Q&A from Divido
Every month, Divido will hold a Q&A with an industry expert, from the latest innovative startup, a thriving retailer or a media giant. The topics will be varied and topical, drawing out their views on all the latest news and changes in the industry. As the first of many Q&As...
Innovations in direct mail help brands shout louder in the digital era
Direct mail is experiencing something of a renaissance, with innovation... read more
In a torrent of email, say it with a letter
"People like to receive a letter or card in the... read more
The evolution of programmatic in 2018
2017 will be remembered by most as a year in... read more
Is Direct Mail Dead?
In the digital era, direct mail may seem ‘old-school’. Afterall, with a multitude of choices to reach customers across online channels, why would it make sense to advertise elsewhere? Maybe the overreliance on digital is the reason! With such a plethora of options, people’s attention span can become scattered across...
How Paperplanes can boost your business
Can direct mail actually benefit your business? Some believe the direct mail channel has fallen behind the times when it comes to what it offers clients. Digital marketing capability allows you to target customers as well as providing access to dashboards/reporting to track performance. There are thousands of Email...
Can Direct Mail Attract Gen Z To Generate More Sales!?
Who am I to write about programmatic direct mail & Gen Z? I’m Mostafa Ahmed, Business Management student at Cass Business School and the newest intern for Paperplanes. I was looking for an internship during summer to get some work experience and came across Paperplanes. I was attracted by...
Are you cheating on your customers or sending them love letters?
Why customer retention is equally as important as customer acquisition (if not more so..) It has often been said the best relationships are built on meaningful, long term commitment. There might be the casual fling here and there but successful partnerships are really founded on the idea of settling...
Is personalised Direct Mail a little too creepy?
When does personalisation become too ‘creepy’? It’s amazing to think just how far the marketing industry has come with the utilisation of data over the last twenty years. I’s never been easy to collect customer data and implement it in innovative and personalised ways. Just look at businesses like Wunderbly...
Making direct mail click
As more and more expenditure is placed in the utilisation of online channels for marketing the opportunity to increase your share of voice and truly stand out from the crowd across digital becomes much harder. It is probably no surprise then that plugging other delivery channels into your customer contact strategy...