Media Centre

JD Williams – Fashion Retailer

  • On July 11, 2016
  • In Case study

JD Williams – Fashion Retailer

Fashion retailer JD Williams suffered from regularly abandoned carts, something which is common within the fashion industry.  Programmatic physical mail was implemented to complement their current email marketing strategy. Starting off with targeting those who failed to respond to emails within 48 hours. JD Williams saw instant results with a 6% increased response rate, 8% increased average item value and 14% increase on abandoned cart completion, which was one of their primary marketing targets.


Leave Reply

Your email address will not be published. Required fields are marked *