- On January 29, 2018 /
- By paperplanes /
- In News
2017 will be remembered by most as a year in which the programmatic industry faced unprecedented levels of scrutiny. Ad Fraud was called out as a key issue which in turn generated greater demands for visibility and transparency across all categories and verticals. Agencies and private market places were urged to provide clarity regarding the performance of marketing campaigns spearheaded by key industry influencers such as P&G’s Chief Brand Officer Marc Pritchard banging the drum for accountability.
If 2017 highlighted the need for significant change in the programmatic industry, 2018 will be the year in which we begin to see noticeable activity as a result of this call to action. With this in mind there are five key trends that will drive the evolution of programmatic in 2018.
Read our MD’s top 5 predictions for 2018 in this article from The Drum.