- On December 21, 2017 /
- By paperplanes /
- In blog
The last minute gift buying has begun…
So Christmas is less than a week away *starts to panic* and we’re all busy organising last minute bits before the festive break gets into full swing. What I always find so great about Christmas is the sheer amount of effort on personal touches that go into the day.
One key method of communication that plays a vital role during the festive period is direct mail. Think about the billions (yes, billions) of Christmas cards that are sent through letterboxes across the world, as well as the family letters, promotional brochures and postcards.
Physical card or e-card?
Many people have chosen to favour e-cards in recent years, but do they have the same desired affect on our recipients as a physical card?
A poll run by the Royal Mail revealed that over 75% of people would prefer to receive a traditional, physical Christmas card opposed to an e-card (Royal Mail, 2015). The sales stats back this up too. In the US alone, over 2 billion Christmas cards are sent every year, compared to 500 million e-cards, while it was also reported that 2016 Christmas card sales were estimated to be worth £384 million (Telegraph, 2016).
Not only that, but take a look at how much direct mail is sent to you from businesses this Christmas. Sales, special offers, order in time for Christmas. People seem to notice mail more when it is sent to them with a relevant, personal message, staying in the home for an average of 17 days.
Why personalisation counts at Christmas…
Now’s not the time to get into a heavy sales pitch about why personalised, programmatically triggered direct mail is a great method of communication, but I would ask that you take a look at how much mail you get this Christmas, and imagine if it was all digital – it just wouldn’t be the same, would it?
If you’d like to know more about how Programmatic Direct Mail works, get in touch with one of our team today.
Have a very Merry Christmas & a Happy New Year!