How it Works

It's All

Programmatic

Set Campaign Objectives

1

Set Campaign Objectives 1

KPIs determined and campaign objectives agreed.

Tag Key Pages

2

Tag Key Pages 2

Install tags to track user journey, targeting pages viewed by the customer.

Upload Assets Simply

3

Upload Assets Simply 3

Access the internal portal to upload your customer lists and product assets.

Direct Mail Triggered

4

Direct Mail Triggered 4

Programmatic direct mail triggers and lands with customers.

We Report On Performance

5

We Report On Performance 5

Access real insight and detailed campaign analytics.

Real Campaigns, Real Results

Intelligent

E-commerce

Browse But No Sale

  • A customer browses a section or multiple sections of your website signifying intent to purchase products.
  • Paperplanes collects information based on what the customer browses but does not make any purchases.
  • Programmatic personalised communications are triggered automatically. Relevant direct mail is sent to the customers home.
  • This direct mail communication encourages them to go online to purchase or even go in-store if applicable.

Abandoned Basket

  • A customer browses your website, placing an item, or items, into their virtual shopping basket.
  • The customer ends up leaving your website before they complete their purchase.
  • The customer doesn’t go back to recover their basket within a specific timeframe, so a piece of programmatically triggered direct mail is sent to them.
  • The direct mail communication encourages go back online to recover their basket and complete the purchase.

First Time Purchasers

  • A customer goes online to browse your website for the first time.
  • The customer registers with your brand to receive info, discounts and offers.
  • The customer doesn’t make a purchase after their visit to the website.
  • Programmatic direct mail is triggered based on their browsing history.
  • Content on mail is relevant to their preferences to encourage them to make a first purchase.

Customers Stop Buying

  • A customer has purchased from your brand in the past but hasn’t purchased anything for a while.
  • To encourage the customer to return to your website to make future. purchases, a piece of personalised direct mail is programmatically triggered.
  • The direct mail is personalised based on historic transactional data to encourage the customer to go back online and purchase new items.

Loyal Customers

  • A customer has bought products from your brand multiple times.
  • From these purchases, your brand collects information on the customer, e.g date of birth, anniversary with a brand.
  • A piece of programmatically triggered direct mail is sent out to reward them for their loyalty.
  • The direct mail is personalised, for example wishing them a happy birthday, and providing an exclusive offer encouraging them to make future purchases whilst rewarding them for their commitment.

Simple

Paperplanes

Multi channel Capability

Responsive across all devices: mobile, tablet, laptop and desktop.

Easy Campaign Set Up

Simple design campaigns that meet your objectives.

A/B Testing To Aid Learning

Understand your optimal message and campaign type.

Detailed Insights

Review detailed results to aid fast learning.

Return On Investment

Invest in capability that generates stronger returns.

Dedicated Account Support

Our team will be there for you, to make sure you have all you need.

Simple

paper planes

Multi channel Capability

Responsive across all devices: mobile, tablet, laptop and desktop.

Results Shown In Real Time

Review detailed results in real time to aid fast learning.

Easy Campaign Set Up

Simple design campaigns that meet your objectives.

Return On Investment

Invest in capability that generates stronger returns.

A/B Testing To Aid Learning

Understand your optimal message and campaign type

Dedicated Account Support

Our team will be there for you, to make sure you have all you need.

Blogs

  • Call : 0203 488 2263
  • Paperplanes
    Level 3, Office 3022
    WeWork
    Moorgate
    1 Fore Street
    London
    EC2Y 9DT

IN PARTNERSHIP WITH

Get In Touch

More and more Paperplanes launch every day. Want to talk personalised direct mail? Glide a message into our inbox and a member of our team will be happy to help!




  • Call : 0203 488 2263
  • Paperplanes
    Level 3, Office 3022
    WeWork
    Moorgate
    1 Fore Street
    London
    EC2Y 9DT

IN PARTNERSHIP WITH




More and more Paperplanes launch every day. Want to talk personalised direct mail? Glide a message into our inbox and a member of our team will be happy to help!